Idea 09 · Feed.me, a working name
A calm, always-moving stream of headlines for the dead screens in pubs, cafés, gyms and waiting rooms. No licensing fees, and your own promos, the pint, the quiz, the happy hour, woven straight in.
This is the product, on a pub's screen. The news drifts through in big type and the venue's own pint and quiz are woven in, sized like headlines: new in at the bottom, the oldest sliding off the top, forever.
The screens in venues loop dead content or sit black. Live TV means licensing fees and the wrong thing on screen.
There is no easy way to put engaging, always-fresh content on a venue screen and weave in your own offers.
Staying informed on your own means a feed engineered to keep you scrolling. Ambient awareness has no product.
Open a link on any screen with a browser. No install, no set-top box.
New headlines drift in and old ones ease out, forever, from our aggregation. No licensing fees, nothing to manage.
The pint, the quiz, tonight's special, sized like a headline and shown to the room. Self-serve, change them whenever.
A café mid-morning, a waiting room, a gym. The feed is the same; the promos belong to the place.
The flat white and the afternoon offer drift in like any other headline, sized to be seen and shown only to the room.
A countdown is just another line in the feed. It ticks down in place and pulls the room to the bar before it ends.
Venues get engaging, always-fresh content without the cost or the compliance of broadcast TV.
The venue's own promos are the ad space, worth more than a generic ad because they fit the place and the crowd, a pub's pint or a clinic's opening hours.
Which is why the promos land.
The two are the ambient and the interactive faces of one news layer.
Venue subscriptions for the screen and the promo tools. The promos between the headlines are the venue's own ad space, set up in seconds. Later, opt-in networked promos across venues.
No. Any screen with a browser, no set-top box, no install.
No. It is open news headlines, ranked and shown, not a broadcast.
Yes, that is the point: add the pint, the quiz, the special in seconds and they show in the stream.
No, it is your tube-ride news too; the venue screen is the same feed, bigger.
The dead screen in the corner, finally worth watching, and paying for itself.
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